Portfolio

“Be tickled
by everything.”
~ Michéle Juhasz

 


Copywriter for Experience Educational Tours:

Experience crafts experiential learning programs that go beyond the classroom with domestic and international travel programs, inspiring a lifetime of discovery.

  • Copywriter for the website, educational travel programs, and marketing materials.
  • Copyeditor and writer for B2B email communications.
  • Built the brand voice based on audience and competitor research.

Copywriting Samples:

  • PNW STEAM Educational Tour:
    On this Pacific Northwest Geology and Astronomy adventure, experience the wonders of the universe through interactive workshops and explorations of the environment. Discover how volcanoes impact the landscapes around them, creating fascinating geological formations. Learn about Lewis and Clark’s journey of discovery through the Columbia River Gorge, including the ecology and geology conveyed through their journals. Engage in hands-on ecology workshops on renewable resources and climate change. In astronomy classes, imagine the future of space research, identify the Earth’s cycles and view the night sky by telescope. Go on an educational exploration of Crater Lake National Park to learn ecological concepts firsthand. See diverse wildlife in their natural environments, including a visit to a hatchery that nurtures a native fish.

  • Alaska STEAM Program:
    On this Alaska STEAM adventure, engage students in interactive learning activities in nature parks and learning centers. Gain a deeper understanding of Alaskan heritage from native indigenous groups and lessons with sled dogs. Experience the vast Alaskan environments to discover the tallest mountain peak in America and massive glaciers. Get up close to native wildlife, learning what animals call Alaska home and about the migratory patterns of both seabirds and marine mammals.

  • U.S. Civil Rights Tour
    On this Civil Rights Tour, gain a deeper understanding of the U.S. Civil Rights Movement through experiential learning activities. Starting in Atlanta, Georgia, explore the birthplace of Martin Luther King, Jr. to see how he overcame adversity, growing up in a time of racial segregation and becoming a leader of the Civil Rights Movement. Travel along the U.S. Civil Rights Trail to significant sites in Alabama, following the steps on the Edmund Pettus Bridge and sit ins in protest of racial inequality that finally resulted in the Voting Rights Act of 1965. End the journey in Memphis, Tennessee, where Martin Luther King, Jr. was assassinated and where blues musicians lifted their voices to share their spirit of freedom and hope.

 

Copywriting, Marketing, and Content Management Assistant for:

Best of the Best – January 2019 

A global directory of hotels and experiences, available in print and digital format

Copy Adare

Copywriting Samples:

MEADOWOOD NAPA VALLEY
Napa Valley (Saint Helena), California

Nestled in the heart of St. Helena, Meadowood Napa Valley is a long-standing member of Relais & Châteaux. The 250-acre estate has 85 guest cottages, suites, and family lodges with fireplaces and private terraces. Indulge in epicurean delights at The Restaurant at Meadowood, named Best Dining Experience in 2018 Best of the Best Awards, curated by chef Christopher Kostow and his three-Michelin-starred team. Activities at Meadowood include golf, tennis, swimming, hiking, croquet, as well as cooking and wine classes. The Guest Services team designs itineraries to the Napa Valley’s finest wineries, restaurants, and experiences.

THE SILO HOTEL
Cape Town, South Africa

Topping Cape Town’s new Museum of Contemporary Art Africa, the family-owned Silo Hotel hits all the high notes. The former grain elevator was reimagined from rough concrete into diamond, with crystalline windows and a whimsical elegance – earning the Best of the Best 2018 Award for Best Achievement in Design. Watch the bustle below while soaking in a freestanding tub in one of 28 rooms, designed with a bold mix of colors, prints, and textures. Champagne and carving trolleys roll through the Granary Café, and the spa is sumptuously serene. Grab a glass of pinotage to sip during sunset from the wraparound rooftop terrace.

BODYHOLIDAY
Cariblue Beach, Saint Lucia (West Indies)

Reinvigorate your body, release your mind, and reignite your spirit at BodyHoliday. This all-inclusive 155-room resort will personalize your vacation around the tenets of relaxation, restoration, exercise, and diet. Appointed 2018 Best of the Best Wellness Program winner, you can trust BodyHoliday to design a program around your yoga practice, weight loss goal, or overcoming limitations by, say, rappelling down a river gorge. Set on a secluded, white-sand cove, BodyHoliday offers endless water sports, including sailing lessons. Ayurvedic cuisine comes from the organic garden; a daily spa treatment is included.


Marketing Blog for Sugar Plum Sample:
Sugaring As Personal Care

Excerpt:
“What is sugaring to you? Just your routine hair removal? Or is it more than that? At Sugar Plum, we know that sugaring is a lot more than simply being hair free.

Sugaring has personal care benefits too! If you have received a sugaring service before, you may already know that sugaring is a super effective exfoliant. As your hair is flicked away, so are dead skin cells. This leaves behind smooth, baby soft skin. If you are receiving regular sugaring, consider this. Once a month you come in for hair removal and your skin gets that fresh glow again.”


Newspaper Event Writing Sample:
Food & Drink

Excerpt:
THURS OCT 26______________________
Modernist Bread Meets Heritage Rice
Town Hall Seattle proudly presents an evening of cross-cultural carb cuisine! Two famed chefs will share the secrets between the covers of their cookbooks, featuring Korean fusion creations with Rachel Yang and the timeless tradition of bread making with Nathan Myrhvold. For those looking to cultivate creative cookery with a fibery foundation, there will be much to learn from these fabulous gourmands! (SIFF Cinema Egyptian, 6pm, $5.)”


Book Jacket Writing Sample:

What Would You Wish For?

Have you ever wished on the brightest star? Made a wish as you extinguished the candles on your birthday cake? Or blown the seeds of a dandelion into the warm air, wishing for your dreams to come true?

While these might sound like the actions of a youthful imagination at first, don’t let that hold you back. The greatest minds, from science to art, combine a healthy dose of curiosity and inner courage to make the impossible possible.

We want you to take the little inspirations within these pages and be your own fairy godmother – you can grant your own wishes. Embrace your inner sense of wonder. Be open to endless possibilities.

What you wish for is waiting for you to take the first steps of faith, so that your wishes can become reality. So take a chance. Make a wish. Believe in magic. It’s the only way.


Social Media Management:

Present:
– iwantwords (Instagram, Facebook, Twitter)
– iwantpups (Instagram, Facebook)

Past:
– Good Mourning (Twitter, Facebook, Instagram)
– AloftRPG (Facebook)
– Chamberlain Smart Garage Technology (Twitter, Facebook, forums)
– PNW Automotive companies (Twitter, Facebook)
– Sugar Plum: The Sugaring Experts (Facebook, Instagram, Twitter)
– Fresh Fitness & Dance (Facebook, Instagram)
– Grays Harbor Historical Seaport Authority (2014 Website Blog)


Email Marketing Campaign Samples (MailChimp):

– Sample 1

– Sample 2

– Sample 3


Social Media Management (Facebook, Instagram, & Twitter) Examples:

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Digital Media Design (with Adobe Creative Suite):

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